Storytelling that connects. Content that performs.
With over a decade of professional marketing experience spanning content strategy, copywriting, email marketing, and social media, I don’t just create content – I know how to tell a story that performs. I partner with tourism boards, hospitality brands, and travel agencies to bring destinations to life through high-impact, authentic visual storytelling that actually resonates with an audience.
Want to find out more? Get in touch at the bottom of this page.
Travel knowledge built on actually being there
Ryan travels throughout the year alongside a full-time job, combining first-hand destination experience with more than a decade working across content, digital marketing and audience engagement.
Available for expert commentary on: European city breaks, affordable travel, rail journeys, cabin baggage, air passenger experiences, travel technology and making frequent travel work alongside a full-time job.
TRAVEL BRAND COLLABORATIONS
Brands I have worked with…
Collaborating with innovative tourism boards, hospitality brands, and agencies to deliver intentional storytelling, high-performing digital assets, and creative campaigns through authentic visual storytelling that resonates with an audience.
The work behind the partnerships.
From beautiful hotel stays to practical travel recommendations, here’s a selection of work I’ve created with brands that share my love of travel.
Irish Travel Addict in numbers
High level stats as of October 2026.
TikTok followers
Industry-Recognised Reach
A fully verified member of the Travel Massive creator network, ranking in the top 28% of creators globally by reach.
The people behind the views
Real people. Big travel plans.
My content speaks to curious travellers who love a brilliant city break, a beautiful place to stay and making their annual leave go further. The community spans the UK, Ireland, the US and travel-loving audiences across Europe and beyond.
Core age group
Gender profile
A balanced audience.
Where they’re following from
Key audience markets across my social channels and travel website.
What brings them here
The travel themes at the heart of Irish Travel Addict.
Audience snapshot, October 2026. Age and gender are rounded estimates based on combined Instagram and TikTok follower demographics. Key countries reflect social audience and website location data, rather than a ranked or deduplicated cross-platform total.
In the media
Irish Travel Addict has been featured across international, national and regional publications, with journalists drawing on Ryan’s first-hand knowledge of affordable travel, European rail, destination trends and practical trip planning.
Recent editorial contributions have covered: budget travel in Ireland, European train journeys, cabin baggage, changing travel habits, cooler summer destinations, cultural travel and the products frequent travellers genuinely use.
Why travellers should consider European train travel this summer
Ryan contributed practical insight into airport stress, baggage restrictions and why rail can make European journeys simpler.
Read the featureFirst-hand advice for visiting Ireland on a budget
Ryan shared practical ways to experience Ireland for less, including affordable local spots, free experiences and ideas beyond the usual tourist checklist.
Read the featureQuoted on cooler European destinations and changing summer travel trends.
Daily Express Travel Expert commentaryProvided first-hand insight into changing traveller behaviour across the Canary Islands.
HuffPost Featured contributorFeatured in a guide exploring the gifts frequent travellers actually want.
Donegal Live Destination featureShared local insight into Grianán of Aileach and one of the Wild Atlantic Way’s most overlooked stops.
Surround Sound Magazine Bylined featureAuthored a cultural feature exploring Valencia’s street art scene and creative identity.
Trending Articles on Irish Travel Addict
HAVE SOME QUESTIONS?
Work with a travel content creator for brand storytelling
Whether you have a fully formed campaign brief, want to hire travel content creators, or simply a creative concept you want to develop, tell me about your project below. Let’s create bespoke travel storytelling campaigns together.